Amanda Nigri — Music Marketing Portfolio

Intro

About Me

Photos of Amanda Nigri shown as a film strip running through a camera viewfinder

a few frames from the roll ✧

I'm Amanda Kac Nigri, a Music Business/Marketing student at Berklee College of Music with a minor in Business of Live Music.

I'm passionate about the intersection of music, marketing, and artist development, and I'm driven by the challenge of creating strategies that help artists build meaningful connections with their audiences. Through leadership roles, hands-on marketing experience, and involvement in the live music community, I've developed a collaborative, proactive, and entrepreneurial approach to every project I take on.

I'm naturally curious about how the music industry continues to evolve — from digital marketing and streaming to live experiences and emerging technologies — and I'm excited to contribute that mindset to a team that puts artists first while shaping the future of music.

— nice to meet you ✿

Verse

Skills & Tools

My favorite playlist to listen during work — strategy, production, and everything in between.

Sort

SlackTeam Communication · Daily Standups 3:12
NotionCampaign Planning · Content Calendars 4:05
ClickUpProject Management · Team Workflows 3:48
CapCutShort-Form Video · Reels & TikToks 5:21
CanvaGraphic Design · Posters & Social Assets 6:14
ExcelReporting · Budgets & Campaign Metrics 4:52
Constant ContactEmail Marketing · Audience Segmentation 3:36
TikTokTrend Research · Organic Growth 7:03
LinkedInProfessional Branding · Networking 2:58
Google SuiteDocs, Sheets & Slides · Decks 5:40
InstagramContent Strategy · Stories & Reels 6:47

versatile by design — I like being the person who can strategize it and make it.

Chorus

Success Case

Building a Pop Artist Brand at Berklee College of Music

Marketing & PR Manager · Artist: Duda · Berklee, Boston

A multi-stage campaign that introduced a relatively unknown pop artist into a campus traditionally centered around jazz — and filled one of Berklee's largest venues doing it.

450 attendees
venue capacity ≈ 480

3 connected activations
one continuous story

Act I→Act II live show into single release
“Keep Trying”

01

As Marketing & PR Manager for emerging artist Duda, my team and I were challenged to introduce a relatively unknown pop artist into a campus environment traditionally centered around jazz. We developed an integrated campaign around three connected moments.

Rather than promoting three separate events, we built one cohesive campaign that introduced Duda's brand, generated anticipation, and carried momentum through her single release.

Oct 10 Pop Renaissance Acoustic showcase
Oct 29 Duda's CAF Show Act I
Oct 31 Keep Trying Act II · debut single

The October campaign calendar mapping every activation across the month — the october calendar — every activation mapped to a date

the october calendar — every activation mapped to a date

Ticket for Duda Live at the Caf, Wednesday October 29th, with a QR code to pre-save Keep Trying

02

The official poster for the Pop Renaissance — Official poster

Custom tabloid newspaper design — 'Pop is Back News: A New Era, Duda Teases Upcoming Single' — Custom tabloid for decoration

To introduce Duda to new audiences, we invited two established Berklee pop artists to perform alongside her, allowing their audiences to discover Duda through a shared performance.

I contributed by:

Developing the event branding and logo
Designing promotional materials and campus posters
Planning the setlist alongside the artist
Executing email marketing and campus promotion
Creating an immersive venue experience inspired by pop culture and paparazzi aesthetics, using personalized newspaper designs

Pop Renaissance event poster featuring Bella, Duda and Alex — event poster for each artist & logo

Pop Renaissance email marketing campaign — campus email campaign

03

Following the showcase, we executed a fully integrated marketing campaign leading up to Duda's CAF Show and single release — combining digital marketing, experiential activations, PR and community engagement.

Digital & Content

stage secrets series example ✎

Social media campaign across Instagram, TikTok and Reels
“Stage Secrets” behind-the-scenes content series
Personalized story assets for the cast and production team, built for organic reposting
Email marketing campaigns
Documentary-style recap video posted on the day of the show

the documentary ✎

Personalized Instagram story asset — cast story assets

Campaign email marketing for the CAF show — email campaign

Duda Live at the CAF poster — show poster

PR & Experiential

Branded PR kits featuring custom merchandise and VIP experiences, with handwritten invitations and campus tabling, venue branding, experiential marketing activations, interactive audience experiences including a glitter station and branded giveaways

PR kit contents in an organza bag — custom merch

PR kit with printed cards and keepsakes — keychain & chocolate as gifts

04

Duda performing with her dancers under red stage light to a full room — october 29 — one of the largest CAF Show audiences in recent Berklee history

450+ attendees in a venue with a capacity of approximately 480 people
One of the largest CAF Show audiences in recent Berklee history
Successfully introduced Duda as a recognizable pop artist on campus
Built a cohesive artist brand connecting live performance to her debut single
Demonstrated the impact of integrated marketing, branding and experiential storytelling

The audience filling the venue floor — a full house

Wide shot of the stage and crowd during the show — from the back of the room

Phones in the air during the performance — phones up ✧

My role

Marketing & PR Strategy
Brand Identity Development
Campaign Planning
Creative Direction
Graphic Design
Event Branding
Content Strategy
Email Marketing
Experiential Marketing
Social Media Marketing
Venue Experience Design
Project Management

Bridge

Internship at Grupo VOE

What I'm working on right now.

At Grupo VOE, I work across multiple areas of the creative and marketing process, contributing to social media strategy, content production, graphic design, video editing, and brand partnerships. Working in a fast-paced agency environment has strengthened my ability to transform trends into engaging campaigns while balancing creativity with strategic thinking.

@thecode reach before the campaign — top posts at 70, 48, 45 and 43 thousand views

@thecode reach after the campaign — top posts at 166, 157, 83 and 62 thousand views

Follower growth for @thecode — 24,635 followers, up 27.2% in 30 days

work from the studio ✎

Social Media & Creative Design Brand Partnerships

Skills applied

Social Media Marketing
Trend Research & Consumer Insights
Content Strategy
Creative Copywriting
Storytelling
Graphic Design
Video Editing
Brand Partnerships
Pitch Deck Development
Campaign Planning
Creative Direction
Cross-functional Collaboration

Internship · 01

Social Media & Creative Design

My primary focus at Grupo VOE is developing social media strategies by researching digital trends, platform updates, and audience behavior to create timely, engaging content. I transform these insights into creative concepts and production scripts while also designing graphics and editing short-form videos, primarily for The Code, Grupo VOE's lifestyle platform showcasing the best experiences, restaurants, events, and trends in Rio de Janeiro. This role allows me to combine strategic thinking with creative execution, ensuring every piece of content is visually compelling, aligned with the brand's identity, and optimized for audience engagement.

Reels for @thecode

VOE Seasons

Posts for Chocolate week

Internship · 02

Brand Partnerships & Creative Pitching

I also collaborate on branded campaigns by developing pitch presentations for prospective partners and creating sponsored content from concept to execution. This includes visual design, campaign storytelling, and marketing materials that communicate each brand's value while integrating naturally into The Code's editorial style.

Campaigns for Makay and Bibel Bag